Responsive Web Design

The field of web development has improved tremendously in the past one decade and web programmers are continuously on the lookout for new ways of making their websites more user-friendly. It is because of this endeavor that the concept of responsive web design came into being. Popularly referred to as RWD, responsive web design is a web design method which automatically makes adjustments to the content and overall format of a website, in order to make it more appropriate for the device it is being accessed on.

Nowadays, people hardly use their personal computers or laptops for accessing e-commerce websites, social networking portals and more. Rather, they visit all these websites on their smart phones or tablet PCs. These devices are easily portable and hence serve the purpose of people who are constantly on the move. This is the precise reason why responsive web design can be a deal breaker when it comes to the way in which a visitor perceives the website he/she is visiting, thus contributing significantly to its conversion rate, an important aspect which is extremely important for the website owners.

What’s meant by a mobile friendly site?
As also briefly explained above, a mobile-friendly website is simply a site which can make adjustments to its layout based on the handheld device it is accessed on. Such websites have many significant benefits over the conventional sites, for example they load much faster and are designed to display only relevant information to the visitors. Apart from this, a mobile friendly website’s content gets automatically adjusted too; the font size increases automatically enabling better readability without the need of zooming into the web page. Most smart phone screens are five times smaller than the conventional computer screens, hence making such content display adjustments very crucial.
Additionally, mobile friendly websites are easy to navigate and require less amount of scrolling. Although every website owner can optimize his/her website for iPhones, tablet PCs, iPads and smart phone users, it is the virtual online stores and online retail portals that benefit the most from this flexibility. After all, no one likes spending more than a few minutes trying to locate the service/product/information he/she is after.

What’s meant by responsive web design?
Responsive web design is aimed at making highly flexible websites which respond appropriately to the needs of every individual user, depending on the device he/she is visiting the website on. RWD differs from the conventional web design concept in the manner that it adapts to the orientation and screen size of the device (horizontal or vertical) apart from the platform that the site is being visited on (wearable devices, tablets, smart phones, tablets etc.)
Responsive web design features versatile grids, layouts and CSS media queries, ensuring that the website is responsive at all possible levels. A website that is professionally optimized should ideally make adjustments to its text as well as the Flash files. The scripting abilities should be accommodated too, apart from the specific resolution needs of different portable devices.
How RWD differs from other web design concepts is that each website element is resized proportionally, and not based on the pixels, as is usually the case with classic websites. The resizing happens at an all-round level encompassing all the elements of the webpage.